Rainbow Designs is delighted to reveal an exciting new range of preschool toys based on the heart-warming new TV series, The Adventures of Paddington™. The innovative new toy range, 
developed by Phat Mojo and distributed in the UK by Rainbow Designs, has been designed to engage a whole new generation of fans who are discovering Paddington for the first time through his adventures on TV.
Arriving this October, the highly-anticipated Adventures of Paddington preschool toy range will feature a super soft and cuddly Deluxe Paddington Plush, standing at 33cm tall and wearing his famous red hat and duffle coat with real toggles, that can be removed for extra play value. The range will also feature fun and collectable 22cm soft toys of Paddington wearing his famous coat and hat and Paddington in his pyjamas, as well as Paddington figurines with movable arms, in outfits from the series and a super fun Double Decker Play Bus Set.
The hugely successful The Adventures of Paddington television series is proving a phenomenal success with preschoolers, scooping Nick Jr’s number 1 show in the afternoon at launch and is still the number 3 show overall on the channel with 1.6 million viewers from March to June. From October the popular series will also be aired on the free to view, Milkshake channel.
Zara Grindrod, Sales Director at Rainbow Designs, is excited to be delivering this innovative new range to the preschool toy aisles, “Paddington is a wholesome, kind, adventurous and fun-loving character and his endearing adventures that he embarks on each episode very much appeals to that 3-6 age range. The new Adventures of Paddington toy range is all about inspiring preschoolers, igniting their imagination and encouraging learning through play by re-enacting Paddington’s adventures as well as creating their own escapades with Paddington”
Rachel Clarke, SVP UK - Licensing and Retail at The Copyrights Group said “Paddington TV is a great new adventure for the Paddington brand and we are delighted Rainbow are bringing in the fabulous toy range from Phat Mojo to the UK market. We are excited to see this range launch along with the other innovative Adventures of Paddington ranges and categories launching from our partners.”
